Firstly, you have to leave
Disneyland out of this discussion - that park is largely based on pass holders, since its draw is very local, compared to WDW. There is what - 71 units in the VGC? DVC is a non-factor at DL.
It is part of senior management's job to make sure the divisions of Disney work together enough such that it is the best interest for the bottom line of the whole company. That being said, each division of Disney is going to have its own Profit and Loss statement, and each divisions managers are going to be compensated, at least in part, based on the performance of that division.
Our annual dues are to pay for the operations of the resort. That money does not go to the parks division.
Want to single out the passholder preview for SWGE? All you need is a platimum AP - which, but the way is over 200 dollars cheaper for a DVC member than it is for a non-member.
How will the parks division make more money by giving DVC members that sneak peak? They wont. But getting people to buy annual passes.........
We did pay out DVC contracts - but we got a piece of a condo on disney property!
I do not see a whole lot of difference in the perks. However I do get my AP car magnet!!!!!
Also, I wonder what percentage of DVC members are APHs as well?
The bottom line is the same it always is $$$
Want special perks from a certain division? Buy something from THEM and you will get them
I think it is a lack of understanding on how corporate accounting works. Simple example - as a DVC member, you book a
disney cruise with your points. To you its done. But behind the scenes, DVC is talking to the cruise division, booking that room...THEN THEY ARE GETTING A BILL FOR THAT ROOM! DVC then rents out the room you opted out of to someone who will pay cash for it, and pays that bill.
This did not change disney's bottom line at all, but it did affect 2 divisions.