In the ROFR process, Disney looks at the terms of the proposed contractual sale to determine if the seller has accepted a “fair market” price for the ownership. If it is deemed a “fair market” offer, then Disney will approve the sale and let the buyer become the new owner. If Disney determines that the offer was under “fair market” value, they will step in as buyer at the same terms.
As a resale buyer, you may not like this. However, as an owner, but if you ever want to be a seller you will. The purpose of Disney’s ROFR is to control the value of their property so that it remains in step with current market. The criteria Disney uses for ROFR is not known and can vary between, but there are some important features they look at. One factor for exercising the ROFR would be if Disney feels the selling price is below the target price they have established. This includes: per point price, who is paying closing costs and the current year’s annual dues.