Yes they are backtracking.Wendy's apparently isn't actually doing it. They said their announcement was misunderstood, but I wonder if they really just backtracked after the negative comments.
I noticed this trip (compared to last year), it is often difficult to see prices for Disney merch. Some items I have searched high and low and seen no discernible price /color code anywhere. (I rarely like to ask CMs because I am usually just browsing and curious).Everyone uses Dynamic pricing same reason everything Disney is more expensive durning peak periods and as micro as Genie + that depends on demand. A lot of Disney Merch is color coded now where you need to look at a board for pricing or the price of the day.
At least with restaurants you know the price of early bird specials and happy hours compared to the regular price of the menu and you know when they will occur. With what Wendy's was going to do you wouldn't know until the moment you order if you are getting surge pricing. One day at 1224p you are paying say $2.75 for a burger and the next day at the same time that burger is costing you $3.49 all because there are 9 people in front of you.Don't a lot of restaurants offer early bird specials or happy hour specials or give out discounts on certain days. Airlines have lower fares on certain days of the week the same with hotels. There is already dynamic pricing everywhere.
I don't think they'll do that. That would be fast food suicide. Fast food places tend to all be clustered together. If your desperate enough to eat that junk you have options.At least with restaurants you know the price of early bird specials and happy hours compared to the regular price of the menu and you know when they will occur. With what Wendy's was going to do you wouldn't know until the moment you order if you are getting surge pricing. One day at 1224p you are paying say $2.75 for a burger and the next day at the same time that burger is costing you $3.49 all because there are 9 people in front of you.
It wouldn't shock me if they did that.Wonder when disney will price their meals by the hour each day?
No one says you have to consume fast food.After Wendy's, who else will try to screw the consumer more?
Keep telling yourself that like a good little shopper. The only reason for it is to make money. Disney loves charging more for teachers than any other profession, since they raise the price when they can go.The whole point of surge pricing is to spread demand. I don't think it's gready at all. For transportation, theme parks hotels surge pricing works. I'm not saying this is exactly why Disneyworld doesn't seem to have a slow time anymore but it's definitly is a contributor.
I don't see how that would work around fast food. Most people take lunch around the same time everyday mostly because those are the work hours. Are you going to tell your boss, I'm taking lunch at 3 becasue I can get a $5 baconator it just doesn't make sense.
I read a lot of case studies as part of my job so my comments are based on facts not opinon. It's not as simple as we charge more we get more. Companies that rely a customer experience need to balance cost and experience. Imagine going to Disney if it was sold out everyday 7 days a week, it would be horrendous.Keep telling yourself that like a good little shopper. The only reason for it is to make money. Disney loves charging more for teachers than any other profession, since they raise the price when they can go.
Charging more during a lunch time is to make more money. They don't want less business because it's busy. They want more.
This has absolutely nothing to do with Disney, my wife is a teacher and it's expensive to go anywhere when teachers can. Does Disney set the prices for the entire country?Disney loves charging more for teachers than any other profession, since they raise the price when they can go