Well, I went to see it yesterday... It's air conditioned, you might get a free t-shirt or "monday" night football. It's not awful (but it's not anything to write home about). It'll be gone in September, which leaves the door open for something great in the future. Also, not only are you personally not obligated to visit, but there's really no need to spend much time convincing others not to visit. It's not on the map or show times sheet and it occupies the bottom slot of the tip board. The theater was only 1/4 full, and I don't think those numbers will improve.
As far as "The Disney/ABC Studios" I would have no problem with that name change. I think it's better to be connected with ABC than with a dying, dying, dead Hollywood dinosaur that only releases one film a year on average.
Oh, and TV audiences are very fickle. NBC was #1 for a while, then they got cocky and dropped almost to #4 while ABC was riding high, then CBS popped up for a little while, and NBC's back on top again (but they didn't learn their lesson apparently... have you heard the new Today theme song about how great NBC thinks America thinks NBC is??? YUCK!)