The Disney ecosystem lost bearing with reality…. From 2020 to 2022 the pendulum swung so hard and so fast in BOTH directions…. DVC was so appealing to people for a variety of reasons - price premium, etc. but also the desire for space, privacy, kitchens instead of going out, etc. was at a premium. Add to it, the parks weren’t staffed fully and getting dining reservations was hard. All of that played to DVC’s strengths.
Plus! Stimulus Checks, Free Money, all kinds of other things That made affording DVC easier for people… Interest rates near zero, etc. Refinancing your house? Now you can pay less money per month AND get a ”free” DVC ownership thrown in too with the money you’re saving. There was free money upon free money upon free money at that time…
Disney saw $$$s, and got way too expensive. A big part of these promotions in my view is to “right price” the parks. We know that Iger was worried the parks were pricing too many people out too quickly, and now a few months after he’s back promotions have started. They won’t lower the prices directly, but they will make the net cost to customers lower.
All of this is bad news for DVC prices (or good news, depending on how you think about it). Suddenly the hotel for a few nights at GF is more attractive. They have daily housekeeping after all, or the concierge lounge. And how many times do you want to be COMMITTED to going go Disney? Add in Disney’s record level of DEBT, and the desire to keep building and selling NEW resorts, and they are going to be conserving cash from ROFR in my view. My guess is they will gut as much s they possibly can from the “White Card” (not sure what is left), and work to prop up a little more the Blue Card benefits, but let the resale prices crater for the next few years… That Hulu bill isn’t going to be cheap! And that’s on top of the way too high debt they have, and the pressure to reinstate a dividend, and now an activist investor… The peanuts they will make on buying and reselling through ROFR won’t matter to them, and they care about “resale value” insofar as much as it helps sell NEW units… and perhaps that it doesn’t become so low that nobody wants to stay in their hotels and would just rent points online…. But we are nowhere near hitting those levels yet. And, who knows, they might even be “okay” with letting the 2042 resorts turn into a mad house for the final few years to entice people to buy into the newer resorts. Prices will be going lower I think, and I don’t see ROFR happening too much!
Plus! Stimulus Checks, Free Money, all kinds of other things That made affording DVC easier for people… Interest rates near zero, etc. Refinancing your house? Now you can pay less money per month AND get a ”free” DVC ownership thrown in too with the money you’re saving. There was free money upon free money upon free money at that time…
Disney saw $$$s, and got way too expensive. A big part of these promotions in my view is to “right price” the parks. We know that Iger was worried the parks were pricing too many people out too quickly, and now a few months after he’s back promotions have started. They won’t lower the prices directly, but they will make the net cost to customers lower.
All of this is bad news for DVC prices (or good news, depending on how you think about it). Suddenly the hotel for a few nights at GF is more attractive. They have daily housekeeping after all, or the concierge lounge. And how many times do you want to be COMMITTED to going go Disney? Add in Disney’s record level of DEBT, and the desire to keep building and selling NEW resorts, and they are going to be conserving cash from ROFR in my view. My guess is they will gut as much s they possibly can from the “White Card” (not sure what is left), and work to prop up a little more the Blue Card benefits, but let the resale prices crater for the next few years… That Hulu bill isn’t going to be cheap! And that’s on top of the way too high debt they have, and the pressure to reinstate a dividend, and now an activist investor… The peanuts they will make on buying and reselling through ROFR won’t matter to them, and they care about “resale value” insofar as much as it helps sell NEW units… and perhaps that it doesn’t become so low that nobody wants to stay in their hotels and would just rent points online…. But we are nowhere near hitting those levels yet. And, who knows, they might even be “okay” with letting the 2042 resorts turn into a mad house for the final few years to entice people to buy into the newer resorts. Prices will be going lower I think, and I don’t see ROFR happening too much!