It sounds like they may be trying to recreate the excitement people felt during the Year of A Million Dreams campaign. I'm not sure if it will work since they are also encouraging people to plan 180 days in advance for many things. We started planning in June for our January 2013 trip and I'm betting many people already have their weeks set for the first 4 months of 2013. That said, if they release a 52-week theme plan, it might add to many people's excitement for their trips.