Sometimes you just have to get lucky and find an owner with a different reference/anchoring point.
BLT direct price was $120 in Oct 2010 and $150 after August 2011. A seller who purchased pre-2010 is maybe somewhat more predisposed to accept an offer in the ~$130 range then a seller who purchased after 2011 with the mindset being "we enjoyed it for almost 15 years and got our money back". Of course, you don't usually know when the seller bought until they actually accept the offer and can look up the original deed...