I'm kind of in the ballpark of increasing prices to reduce crowds. I'm not sure how Disneyworld is (never been), but Disneyland just doesn't have the same space and ability to expand. It would suck for a bunch of people I'm sure, but I would be fine with a 30%+ price increase for tickets if that meant the longest lines were more like 30 to 40 minutes and no 60 to 90 minutes.
The problem is, they likely would get absolutely killed on food and merch sales from the lower volume of people, possibly to the point of actually making less money overall.
They probably just really need to get locals under control and either really increase the prices on those tickets (rather than decreasing or offering specific APs to them) OR just murder them on black out dates... like maybe every Friday - Sunday is blacked out except for Jan and Feb or something. They need the locals making the impulse visit on random days after work for a couple hours to do a couple rides, buy a bit of merch, or have dinner, and go home. BUT, they really need to aggressively keep them from clogging up holiday time and anywhere close to busy weekend/summer day. They obviously should be able to visit, but for the same price as everyone else.
The problem is, they likely would get absolutely killed on food and merch sales from the lower volume of people, possibly to the point of actually making less money overall.
They probably just really need to get locals under control and either really increase the prices on those tickets (rather than decreasing or offering specific APs to them) OR just murder them on black out dates... like maybe every Friday - Sunday is blacked out except for Jan and Feb or something. They need the locals making the impulse visit on random days after work for a couple hours to do a couple rides, buy a bit of merch, or have dinner, and go home. BUT, they really need to aggressively keep them from clogging up holiday time and anywhere close to busy weekend/summer day. They obviously should be able to visit, but for the same price as everyone else.