The issue is two-fold. First off, the movies have not been very good so people are wary. Star Wars right now is a mess. Marvel is a mess. Disney paid a ton of money and invested a ton of money in these franchises and they seem to be losing value at this point. Other movies like Haunted Mansion and Indiana Jones were disappointing. And it costs more than a few pennies to take a family to the theaters. People don’t want to waste it on movies that aren’t going to be any good. So audiences are going to wait.
“Wish” is outside the those franchises and supposed to be more in line to Disney’s wheelhouse of fairytales and family storytelling. So a lot of people were looking to see if this movie could break the trend. But it’s poor numbers at the box office highlights the second problem…. This goes beyond Wish. It could be fantastic movie. But it doesn’t matter. It would still bomb. Why? Because right now the brand itself is toxic to a lot of people. Disney is in the headlines constantly lately, and for usually the wrong reasons…such as dysfunctional management issues, or fighting with politicians, or taking on controversies, etc. That then poisons the well. Now you got the vloggers and social media influencers talking bad things. You got shows like South Park and comedians making parodies. You got critics watching these movies with already a bad taste in their mouth. It just all snowballs negative word of mouth and controversy. So you got some people out there that just would rather avoid anything Disney right now. And that is enough people to make pretty big gashes in what would otherwise be a profitable customer base.