Can we talk WDW price inflation???

the top dog isn't beaten right now. He's raking in the cash. Maybe it's cheaper to go to Spain but most of us in the US aren't going to travel overseas right now because we can't afford to get stuck there after a positive COVID test. guess where a lot of the US travelers who have been cooped up at home for the best part of 2 years are going. When the demand goes down, the top dog will have to adjust.
 
In theory that sounds good. If those families are anything like my sister's family, they have no interest in Disney anymore. Her kids are 12 and 13 and are more into parks like Cedar Point.
I’m a generation x’r with a teenager who prefers Disney to Universal. Extended family with both teenagers and young adults are still very much into Disney as well so plenty of families will fall into a different category as your sister’s. But the prices for the experience you are getting in return now is ridiculous. If I didn‘t have DVC I would be done. And depending on how my next trip goes with genie + and having to get up early every single day vs. having preplanned rides, I may be done very soon and just start renting my points. I know plenty of millenials making very good salaries who can afford Disney, they just may choose varied experiences elsewhere or their kids are still too young.
 
I’m a generation x’r with a teenager who prefers Disney to Universal. Extended family with both teenagers and young adults are still very much into Disney as well so plenty of families will fall into a different category as your sister’s. But the prices for the experience you are getting in return now is ridiculous. If I didn‘t have DVC I would be done. And depending on how my next trip goes with genie + and having to get up early every single day vs. having preplanned rides, I may be done very soon and just start renting my points. I know plenty of millenials making very good salaries who can afford Disney, they just may choose varied experiences elsewhere or their kids are still too young.
I wonder how much some kids still loving Disney has to do with their parents taking them multiple times. My nieces went when they were young but have since grown up on parks like Cedar Point.
 
Viewing the popcorn bucket thread today supports my belief that logic doesn’t come into play with how much people are willing to pay/how long they will wait.

We have a spring break trip booked (first time to WDW in 5 years). It is $$$$$$! Setting realistic expectations, but if it’s a total flop, it will be hard to get us back again anytime soon. We have teens and they are excited for Disney. I’d say we are not big theme park people in general (done Sea World, Universal, cedar point, bush gardens, etc). For us, there are theme park and then there is Disney in a category of its own.
 
I wonder how much some kids still loving Disney has to do with their parents taking them multiple times. My nieces went when they were young but have since grown up on parks like Cedar Point.
What do I know, but I think you are on to something that may be being ignored by the WDC: multi-generational impact of pricing decisions today.

The way I see things, Disney has accrued goodwill in children as their parents took them to WDW over the past 50 years. As those children have grown up, they have been buying Disney merchandise, buying in to DVC, taking trips to Disney parks, subscribing to Disney+, and generally spending money on Disney across the enterprise. I offer as examples our six children and their 21 children.

I can't help but think that in pricing themselves out of the range of average families today, if WDC isn't cannibalizing a lot of future earnings in the name of today's profits.
 
I wonder how much some kids still loving Disney has to do with their parents taking them multiple times. My nieces went when they were young but have since grown up on parks like Cedar Point.
I don’t know. After one of our last trips precovid, when I was really overwhelmed with the crowds, I suggested we try Universal again and there was no interest from my teen. My husband on the other hand would prefer it there.
 
I wonder how much some kids still loving Disney has to do with their parents taking them multiple times. My nieces went when they were young but have since grown up on parks like Cedar Point.
This.

Part of the model that works exceptionally well… kids are indoctrinated with Disney from a young age. It’s actually something they do very well.

Those who think they’re going to tank are flat wrong.
 
This.

Part of the model that works exceptionally well… kids are indoctrinated with Disney from a young age. It’s actually something they do very well.

Those who think they’re going to tank are flat wrong.
I think Disney still does a great job of grabbing kids with their movies and media. The question is if that translates into theme park goers as they get older. If fewer families become Disney every year families will the kids bother at all once they grow up?
 
What do I know, but I think you are on to something that may be being ignored by the WDC: multi-generational impact of pricing decisions today.

The way I see things, Disney has accrued goodwill in children as their parents took them to WDW over the past 50 years. As those children have grown up, they have been buying Disney merchandise, buying in to DVC, taking trips to Disney parks, subscribing to Disney+, and generally spending money on Disney across the enterprise. I offer as examples our six children and their 21 children.

I can't help but think that in pricing themselves out of the range of average families today, if WDC isn't cannibalizing a lot of future earnings in the name of today's profits.

I just don't see prices today being sacrificial of visits tomorrow, the reason that they can charge what they are charging, is that there is a high demand for what they're offering, if that peters out over time, I would expect Disney to react accordingly. I also think that most Average income households can afford a Disney vacation, how often they can afford to go will probably change, but none the less still affordable, I think it then comes down to a value equation, and that changes overtime depending on the product, and how the consumer views it, so price I wouldn't think would be enough to sway people away in the future. Unless Disney builds a reputation across the board for gouging, i just don't see that happening
 
I think Disney still does a great job of grabbing kids with their movies and media. The question is if that translates into theme park goers as they get older. If fewer families become Disney every year families will the kids bother at all once they grow up?
I believe WDW runs on 20% return visitors,(I forget where I saw that stat to be fair) while that is an important number, i don’t think Disney has to be worried about that. I think most parents bring their kids to Disney, because it is almost expected now a days, (kudos to Disney for building that over the years) but once that trip is over, most people cross it off their list and move on. I guess Disney doesn’t feel beholden to their return guests, and based on that number, I don’t think they need to be
 
I just don't see prices today being sacrificial of visits tomorrow, the reason that they can charge what they are charging, is that there is a high demand for what they're offering, if that peters out over time, I would expect Disney to react accordingly. I also think that most Average income households can afford a Disney vacation, how often they can afford to go will probably change, but none the less still affordable, I think it then comes down to a value equation, and that changes overtime depending on the product, and how the consumer views it, so price I wouldn't think would be enough to sway people away in the future. Unless Disney builds a reputation across the board for gouging, i just don't see that happening
I think you're missing my point.

When little Johnny or Susie is introduced to Disney parks as a young tyke through repeated visits, my premise is that he or she can be imprinted with overwhelmingly positive feelings that extend into adulthood and adult buying decisions.

If those visits aren't happening as often, then 20-30 years down the road those warm feelings from childhood won't exist and those decisions to buy Disney products or services won't be made to the same degree.

At that point there will be no "react accordingly" for Disney with respect to that group. Sure, they can re-price their offerings then, but they will be sacrificing revenue then, and they won't have as loyal a following as they might have had.

I suppose the real premise is that there is a Disney culture into which people are encultured very young in many cases, and it drives irrational behavior (see $100 popcorn buckets).

It's an abstract argument, but one I can anecdotally defend by pointing to our kids. They went to WDW multiple times growing up, and they are now taking their families to DL and WDW, buying lots of Disney merchandise, streaming WDC content, etc. Yes, it's anecdotal, but I see it. And I can't help but think that today's pricing will shape the number of trips many families with young children will make.

I agree, like all financial decisions it comes down to a value equation. And Disney has enjoyed in many guests a strong value factor being goodwill. That "Disney Magic" has justified high pricing. My sense is Disney has edged to the limit of that pricing, and I think there is a real risk of them discouraging some/many families with young children from coming as often or coming at all, and that may translate down the road into a smaller population valuing "Disney Magic." Whether that's true or not won't be knowable for several years.
 
I think you're missing my point.

When little Johnny or Susie is introduced to Disney parks as a young tyke through repeated visits, my premise is that he or she can be imprinted with overwhelmingly positive feelings that extend into adulthood and adult buying decisions.

If those visits aren't happening as often, then 20-30 years down the road those warm feelings from childhood won't exist and those decisions to buy Disney products or services won't be made to the same degree.

At that point there will be no "react accordingly" for Disney with respect to that group. Sure, they can re-price their offerings then, but they will be sacrificing revenue then, and they won't have as loyal a following as they might have had.

I suppose the real premise is that there is a Disney culture into which people are encultured very young in many cases, and it drives irrational behavior (see $100 popcorn buckets).

It's an abstract argument, but one I can anecdotally defend by pointing to our kids. They went to WDW multiple times growing up, and they are now taking their families to DL and WDW, buying lots of Disney merchandise, streaming WDC content, etc. Yes, it's anecdotal, but I see it. And I can't help but think that today's pricing will shape the number of trips many families with young children will make.

I agree, like all financial decisions it comes down to a value equation. And Disney has enjoyed in many guests a strong value factor being goodwill. That "Disney Magic" has justified high pricing. My sense is Disney has edged to the limit of that pricing, and I think there is a real risk of them discouraging some/many families with young children from coming as often or coming at all, and that may translate down the road into a smaller population valuing "Disney Magic." Whether that's true or not won't be knowable for several years.
I just don't believe Disney World has as many repeat visitors as you think. I think they do an excellent job promoting their product, a WDW trip is almost a right of passage for USA kids. Anecdotally, i have a cousin who never went when she was growing up, and isn't super interested, but her kids are obsessed, so they are going for their sake, and i feel like that is your standard reason for people going. You are correct, time will tell
 
I just don't believe Disney World has as many repeat visitors as you think. I think they do an excellent job promoting their product, a WDW trip is almost a right of passage for USA kids. Anecdotally, i have a cousin who never went when she was growing up, and isn't super interested, but her kids are obsessed, so they are going for their sake, and i feel like that is your standard reason for people going. You are correct, time will tell
At the same time how many of those repeat visitors are due to the parents loving Disney and pushing it on their kids.
 
I think it’s funny that prices have gone up literally in every sector, but that isn’t acceptable at Disney. This just seems like an article with a motive
If you read the article it's more then just the price hikes. It's cutbacks, the smaller portion sizes and the continued nickel and diming that a lot of people are upset about.
 

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