This is silly. Sorry, it just is.
The brokers definitely have different tones. Choice is good. Some people are attracted to fidelity’s base level of service and other people want the more white glove service the board sponsor offers. Just be aware that service costs money. People have to be compensated for their time- it’s only fair. That goes for buyers and sellers.
On top of that, there are a variety of other brokers with their own “personalities.” I personally cannot stand interacting with salespeople or real estate people (also just salespeople) and love fidelity’s in and out approach. Frankly, if you don’t have anything to tell me, I don’t want to hear from you, so please don’t contact me with your “relationship” emails unless rofr is done. That’s my personality. I don’t want a broker to give me advice or tell me about the market. It’s a timeshare not a house on Miami Beach, so just let me bid what I want to bid or sell what I want to sell for end of story. If the thing doesn’t pass rofr big deal. Just let me bid again on another contract. No drama.