Miramax Films has acquired the distribution rights to the next two Pokemon movie sequels, both in North America and internationally outside of Asia. The deal gives Miramax the theatrical, home-video and television distribution rights, and the option of releasing future Pokemon films. Warner Bros. had the distribution rights to the first three Pokemon movies, which grossed more than $145 million domestically, and was bidding for the fourth and fifth installments. Miramax co-chairman Harvey Weinstein said the company will reinvigorate the Pokemon franchise, using the company's marketing savvy. "We'll come up with a bolder, smarter marketing campaign," he said. "For us, this is a big fish and a valuable brand." Miramax plans to release Pokemon 4 in October.