You dont like to discount your product if you want to be percieved as top notch.
...let's see, I get discounts with my Disney Club Card, my Annual Pass, through AAA, for using American Express... there are whole websites devoted to the archiving of Disney discount codes... I know quite a few people who already will not go to WDW until there's a discount.
If the choice not to discount was made based on the expected public perception of "discounts," then those discounts would not exist, either. The choice not to discount is based on making money, period.
The decision not to discount now, with unprecedented drops in tourism, discounts available from competitors, and hundreds of empty rooms available... there's only one sane business plan I can imagine that would lead to that decision: they can make the absolute most money, _right now_, by accepting the customers still willing to show up at any price, then cutting park hours, closing attractions and restaurants, reducing the number of shows and meals, and closing hotels until their expenditures are reduced the same percentage as the attendance. Create a virtual Christmas week by shoving the remaining guests closer in space and time.
Jeff
PS: YoHo, I thought for a long time that I'd never stay off-site, but it turned out that a "too good to pass up" offer came along, and Suzy and I stayed off-site for our honeymoon this past June. We noticed that, when dining at the resorts, it took us 10-20 minutes to get there in the car. No more planning for "an hour-and-a-half" travel time between resorts using Disney Transportation (even though we're on-site next week, we're still getting a car. I never thought the busses were anything close to Magic, but, and I say this with malice toward no one, the busses are for suckers). EE was not our priority that trip (hey, it was our honeymoon) but there were a couple days when we both woke up and ended up eating off-site because we couldn't get into the parks yet (actually, with APs, I bet we could have walked right in during EE. We didn't try it).
Without EE, the price of the room will become a much larger factor in my on-site/off-site decision (and for me, on-site got relatively even _more_ expensive in June, when I realized I'd never stay on-site without a car again).